The MSMR Cohorts Take on Their First Intensive
Sarah DeLuca — May 24, 2017 For the last few weeks the students and professors in the MSMR program have been hard at work completing their “May Intensives.” Kicking off the two weeks, the online cohort...
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MSMR Field Trip
Sarah DeLuca — May 16, 2017 On April 26, both our spring cohort and the fall cohort joined together to enjoy a day of corporate visits, guest lectures and the John Gongos Scholarship Event with...
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MSMR Program Recognized in GRIT Report
The GRIT Report Recognizes Marketing Research Spartans Sarah DeLuca—June 7, 2017 The GRIT Report published by Greenbook is known for being one of the most comprehensive surveys of current trends in the...
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Global Market Research Firm, Ipsos RDA Group, Partners with Master of Science...
Sarah DeLuca—August 14, 2017 Since the beginning, the MSMR program has focused on building long-term relationships with companies in the industry. With a long list of current partners on the advisory...
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2017 American Marketing Association (AMA) Gold Global Top 25 Report
Joseph Wylie, MSMR Student and Blog Writer- October 13, 2017 at 10:21am If there is one specific thing I have learned about marketing research while in my first month in the MSMR program (let the...
View ArticleAnita Watkins of Kantar Visits Fall 2017 Cohort
Joseph Wylie, MSMR Student and Blog Writer- December 4, 2017 at 3:25pm The essence of Marketing Research is an effort to understand how people think and uncover what guides them to make choices....
View ArticleInside the Life of an MSMR Student: Brand Ambassador Qualitative Project
Joseph Wylie, MSMR Student and Blog Writer- January 7, 2017 at 5:50pm With our first semester of the MSMR Program completed, I have taken time to reflect on one of the projects that was the most...
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Marketing Broad Professors Highly Cited
An article in the Journal of Consumer Satisfaction, Dissatisfaction, and Complaining Behavior analyzing 30 years of publications ranked two associate professors of marketing among its most cited....
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2017 Q3-Q4 GRIT Report Analysis
Joseph Wylie, MSMR Student and Blog Writer- March 30, 2018 As Spring arrives, my time as a student in the MSMR program begins to wrap up. In just the short amount of time I’ve been in the program, I...
View ArticleMichigan State University’s Undergraduate Marketing Program Ranked #1
Joseph Wylie, MSMR Student and Blog Writer- April 24, 2018 College Factual is a widely-used ranking firm in the education industry that uses data to rank colleges. According to College Factual,...
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